Exam Question

Let's have a go at a real life exam question...

"Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices". To what extent would you agree with this statement? (50)

A Very Rough Essay Plan For You...
Introduction - start by defining what is meant by 'success'.
Present the argument 'for' this statement - the importance of good marketing and wide distribution / distribution to specific audiences on the success of a film.
Present the argument 'against' this statement - can films that are not heavily marketed and distributed widely still be successful?
Conclusion - sum up your points and conclude with whether you agree or disagree with the statement.

The examiner is looking for:

• Understanding of the task / refers to question throughout
• Knowledge and understanding of institutional processes
• A clear and developed argument

• Detailed reference to / evidence from a range of case studies

• Accurate use of terminology 
• Accurate spelling and punctuation

Deadline - Wednesday 28th November - hard copy please!

Independent Films - Research Task

Your task for today is to research one of two British Independent films. You need to make a Prezi with your findings and post it to your blog. Your Prezi should cover in detail the pre-production, production, distribution, marketing and exhibition of the film you have chosen. If you wish, your Prezi can contain clips of the trailer or excerpts from the film; discussion and interviews with the director or cast members.You should also make reference to the different areas of the specification below. A 'translation' of these areas is also available on this blog.

The issues raised by media ownership in contemporary media practice 
The importance of cross media convergence and synergy in production, distribution and marketing 
The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange 
The significance of proliferation in hardware and content for institutions and audiences
The importance of technological convergence for institutions and audiences 
The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions 
The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour 

Your film can be The Inbetweeners Movie or The King's Speech.